Market your booth!

Ways to promote your booth before the show and attract more visitors

Now that you have secured your booth at the International WorkBoat Show, it’s time to let your customers and potential customers know! Marketing your booth will generate traffic from current customers and can also attract potential buyers. Here are some quick and easy ways you can market your participation for little to no cost.



VIP Tickets

As an exhibitor you will receive VIP tickets to hand out to your customers inviting them to the show for free. They can use the promotional code printed on the VIP to register online or by phone. Using these VIPs will bring your current customers to your booth at the show and can even generate potential customers through word of mouth.
Not sure how to start the conversation? We can help! Click here to access a drafted email that you can use to invite your customers to the show.


Send a blast email to your prospects letting them know about your participation in the show. Make sure the email contains your company name, booth number and a link to the floor plan so they can easily find you. You may also want to include information about your products/services.
Access the floor plan here

Email Signature

A simple yet effective way to market your booth is to announce your participation in your email signature. There are two different ways you can do this, text or graphic.

Example text:

John Smith, CEO
ABC Company
This email address is being protected from spambots. You need JavaScript enabled to view it.

Meet me at the WorkBoat Show!
Booth #125
Register here

Or you can insert a pre-made graphic under your signature.
Right click the graphic below and hit ' Save As' to download.


Web Banner

Place a web banner on your own website. This way any customer or potential customer that visits your webpage will know of your participation at the show.
Download the web banner by right clicking on the image below and clicking 'Save Image As'.
You can link the banner on your website to the following URL:


Exhibitor Seal

Let customers and potential customers know you’re exhibiting by placing the official WorkBoat Show exhibitor seal on your homepage.
Download the Exhibitor Seal by right clicking on the image below and then clicking 'Save Image As'

 iwbs exhibitorgraphic seal trans




Place an ad for your company in a trade publication to promote your booth and your products. Let readers know what your booth number is and where they can go to register for the show.

Press Release

Send out a press release on behalf of your company and talk about exhibiting at the show. Make sure to tell people what booth number you’re at and the dates of the show (December 3-5, 2014).

Social Media
Create status updates on your company page promoting your booth at the show. You can link your followers back to the WorkBoat Show page by using @WorkBoat in the status. You can also use the hashtag #IWBS14 so that users can see your post when looking up that hashtag.
Don’t have time to draft a post? Click here to use one of the posts we put together for you.
Promote your participation by posting tweets on your company’s Twitter page and use the hashtag #IWBS14. Tweet at WorkBoat by including @WorkBoat in your tweet.
Don’t have time to draft a post? Click here to use one of the posts we put together for you.

Market your booth by adding a discussion post to any groups you are a member of that relate to WorkBoat.



Direct Mail

Print or stamp a message about your booth number at the show on envelopes, letterhead or invoices that you will send out to your customers or prospects.

Voicemail/Hold Messages

If you have a company voicemail, mention your participation in the show and your booth number at the end of your message. You can also promote your booth number in an on hold message while customers are waiting.


Provide attendees with a coupon or voucher that can be turned in at your booth onsite to redeem a free gift or promotional giveaway.




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